Training and development (communications and corporate affairs management)
Although not compulsory, there are a range of qualifications available in communications and public relations. These range from diplomas, degrees and masters in public relations or communications.
Qualifications offered include those from:
- Communications Advertising & Marketing Education Foundation Ltd (CAM)
- Chartered Institute of Public Relations (CIPR)
CAM Foundation offers a Diploma in Marketing Communications, which is an integrated marketing communications qualification covering the following disciplines over five modules;
- marketing and consumer behaviour
- public relations
- integrated media
- direct marketing and sales promotion.
The CAM diploma in Marketing Communications is only awarded to candidates who have passed all five modules.
CAM also offer a Diploma in Digital Marketing covering social media, web analytics and search engine optimisation.
Entry criteria - The CAM foundation can provide details of any entry criteria, but you will probably be expected to have some previous experience and/or certain qualifications or level of study.
CIPR qualifications are offered at foundation, advanced certificate and diploma level. The CIPR also runs short courses for practitioners and approves a number of other courses.
The advanced certificate is aimed at graduates interested in pursuing a career in public relations or those who have been working in the business, at fairly junior levels for a period of time. Those achieving success on the advanced certificate course will qualify for entry to the CIPR diploma.
The diploma provides public relations practitioners with the knowledge and understanding of theory and practice to develop as effective and efficient professionals. It is for more experienced professionals or those without an industry specific qualification and provides advanced capability in management and practice.
Public relations professionals with experience and appropriate qualifiations/CIPR membership can become Accredited Practitioners
Senior professionals can apply for CIPR Chartered Practitioner status.
Depending on your background and role, you may be required to maintain your professional registration, through continuing professional development (CPD).
For example, the CIPR provides opportunities to enable you to maintain your registration.