Communications/public relations staff

Communications and public relations (PR) staff help NHS organisations engage with patients, their local communities, staff and other interested groups including the media.

Working life

Working in communications could be

Press interview

You'll use many different types of communication including

The role

Your role in communications and PR can include

Jobs may have different titles. Some reflect the seniority of the post, for example

Who will I work with?

Depending on the size of the organisation, communications staff may work alone or as part of a team. In a large organisation, there may be a communications department, with a communications director who may be a senior manager. In some organisations, communications staff may have other related roles, such as patient and public involvement or corporate affairs.

Find out more about managerial roles in communications and corporate affairs

Some communications and PR staff work for PR companies which provide services or run campaigns for the NHS.

Entry requirements

Although there is no set entry route, communications and PR staff often have a relevant qualification. This could be in PR, marketing, journalism or communications, often at degree level.

Employers may expect experience, which could be paid or voluntary. It may be possible to gain experience in an admin job in a communications department.

Skills and personal characteristics needed 

Communications and PR staff need to be

They also need

Training and development

When you start the job, you will be given the training you need including an introduction to the department and its systems and procedures. You will be expected to keep your knowledge and skills up to date. Your employer may offer you the chance to go on short courses on particular topics such as social media, web development, etc.

You may also have the opportunity to get a qualification by doing an apprenticeship. And you could take further qualifications such as those offered by

Communications and PR staff can become members of a professional association such as the Association for Healthcare Communications and Marketing, the Chartered Institute of Public Relations or the Public Relations Consultants Association. Each organisation offers conferences, seminars and meetings where staff can update their skills and knowledge and network with others in the same field.

Other roles that may interest you

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